Product sampling continues to rank among the most effective tactics in the history of direct marketing, used as part of a strategy to encourage consumers to buy a product. “Product samples are a way of creating excitement,” explains Rico Cipriaso, a corporate marketing veteran who has spearheaded product sampling campaigns for major international beauty brands. “Sending samples is one of the best ways to reproduce a store experience in the customer’s home.”
Here are some benefits of Product Sampling.
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Raise awareness and improve brand perception.
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Get feedback and reviews.
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Thank existing customers.
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Helps public relations, (sending samples to editors and bloggers is an obvious way for them to assess your product).
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Supports social media campaigns.
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Increase chances of immediate sales.
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Make shoppers feel more confident.
With deep market knowledge and a wide supplier’s network, Ninety Degrees provide all types of products sampling: guerilla sampling on high-trafficked streets, large-scale sampling in malls and supermarkets, cluster sampling, etc.
Contact us to find out what is the best solution for your brand.