Product sampling continues to rank among the most effective tactics in the history of direct marketing, used as part of a strategy to encourage consumers to buy a product. “Product samples are a way of creating excitement,” explains Rico Cipriaso, a corporate marketing veteran who has spearheaded product sampling campaigns for major international beauty brands. “Sending samples is one of the best ways to reproduce a store experience in the customer’s home.”
Here are some benefits of Product Sampling.

• Raise awareness and improve brand perception.

• Get feedback and reviews.

• Thank existing customers.

• Helps public relations, (sending samples to editors and bloggers is an obvious way for them to assess your product).

• Supports social media campaigns.

• Increase chances of immediate sales.

• Make shoppers feel more confident.

With deep market knowledge and a wide supplier’s network, Ninety Degrees provide all types of products sampling: guerilla sampling on high-trafficked streets, large-scale sampling in malls and supermarkets, cluster sampling, etc.

Contact us to find out what is the best solution for your brand.